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BIRKENSTOCK x CSM 

April 2021

Launched in the UAE with an exclusive pop-up at Level Shoes, the project featured four winning designs by MA Fashion graduates from Central Saint Martins.

BIRKENSTOCK FW21 

November 2021

Worked alongside the BIRKENSTOCK marketing team to host their FW21 press day. The event was attended by over 40 media and influencers.

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Massimo Dutti Body Care launch

November 2021

Successfully managed a press and influencer preview for the launch of Massimo Dutti's Body Care collection. 

MANGO paid media and influencer campaign

FW20

For fall/winter 2020, I devised influencer insights, suggested potential profiles for a collaboration, and negotiated with influencers and media for a paid partnership. 

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Missguided influencer campaign

2021

I worked on building, researching and negotiating barter influencer collaborations in 2021 across three campaigns. Throughout the campaign we were able to secure PR coverage worth over 1,000,000$

boohoo breast cancer influencer campaign

October 2020

The concept was to raise awareness on breast cancer, as well as the BCA x boohoo collection. This was done by writing the symptoms on 12 lemons and then adding them to boohoo lemon bags.  Each bag contained a recipe card – which was an informative but light-hearted guide on steps to follow while self-examining. The aim was for each influencer to pull out each lemon from the bag, which shows the different symptoms. We also included a yellow lemon squeezer as a cute gift, and  a note on the lemon sucking challenge and how to do it. The ‘check’ recipe was a phase 1 call to action, while the lemon sucking challenge phase 2.