The concept was to raise awareness on breast cancer, as well as the BCA x boohoo collection. This was done by writing the symptoms on 12 lemons and then adding them to boohoo lemon bags.  Each bag contained a recipe card – which was an informative but light-hearted guide on steps to follow while self-examining. The aim was for each influencer to pull out each lemon from the bag, which shows different symptoms. We also included a yellow lemon squeezer as a cute gift and a note on the lemon-sucking challenge and how to do it. The ‘check’ recipe was a Phase 1 call to action, while the lemon-sucking challenge was Phase 2.