MANGO paid media and influencer campaign
For fall/winter 2020, I devised influencer insights, suggested potential profiles for a collaboration, and negotiated with influencers and media for a paid partnership.
Missguided influencer campaign
I worked on building, researching and negotiating barter influencer collaborations in 2021 across three campaigns. Throughout the campaign we were able to secure PR coverage worth over 1,000,000$
boohoo breast cancer influencer campaign
The concept was to raise awareness on breast cancer, as well as the BCA x boohoo collection. This was done by writing the symptoms on 12 lemons and then adding them to boohoo lemon bags. Each bag contained a recipe card – which was an informative but light-hearted guide on steps to follow while self-examining. The aim was for each influencer to pull out each lemon from the bag, which shows the different symptoms. We also included a yellow lemon squeezer as a cute gift, and a note on the lemon sucking challenge and how to do it. The ‘check’ recipe was a phase 1 call to action, while the lemon sucking challenge phase 2.